Write for people first
A website should answer genuine customer questions with accurate business information. Search tools may use the same pages to understand what the business does, who it serves and how to contact it.
Use structured data honestly
JSON-LD structured data can help machines interpret items such as the business, services, articles, breadcrumbs and FAQs. It must match the visible page and should be tested after deployment.
Keep important information accessible
Do not hide core service details, prices, policies or contact information inside images, unlabelled controls or inaccessible files. Clear HTML text is easier for visitors and search systems to use.
What this page is designed to achieve
- Clearer business facts and service explanations
- Structured data matched to visible content
- A practical plan for improving discoverability