Start with business questions
Analytics should answer practical questions: which pages attract potential customers, which actions they take and where the journey stops. Collecting every available event does not automatically create useful insight.
Use Tag Manager carefully
Google Tag Manager can organise analytics and marketing tags without repeatedly editing page code. Access, publishing permissions and container ownership should remain documented and controlled.
Test before trusting the reports
Form submissions, phone clicks, booking steps and payment confirmations need testing. Browser privacy controls, consent choices and ad blockers mean analytics data is never a perfect count of every visitor.
DEVZ analytics setup pricing
Google Tag Manager and Google Analytics setup adds A$200 to a DEVZ website package when requested. Advertising campaign management and ongoing reporting are separate services.
What this page is designed to achieve
- Tracking aligned to calls, forms, bookings or payments
- Cleaner event naming and testing
- A foundation for useful reporting