Guide · small business website launch checklist

Small Business Website Launch Checklist

Use this launch checklist to catch the details that affect real visitors, enquiries and search discovery before a website goes live.

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Check the customer actions first

Call links, email links, forms, booking buttons and payment paths should be tested on a real phone and desktop browser. A beautiful website that loses the customer at the final step is not ready.

Confirm the public information

Check business name, phone number, email, opening details, policies, service areas, prices and claims. These are often copied across pages, so one error can spread quickly.

Prepare the search basics

Use one canonical address for each page, an accurate XML sitemap, crawlable links and titles that describe the page. Submit the sitemap through the business's verified Google Search Console property after launch.

What this page is designed to achieve

  • Fewer avoidable launch errors
  • Clearer ownership of final checks
  • A useful handover list for future updates
Straight answers

Frequently asked questions

Should I test a website on my own phone?

Yes. Real-device testing catches issues that a desktop-only review can miss.

Does publishing a sitemap guarantee indexing?

No. It helps search engines discover important URLs, but indexing depends on their assessment of the page.

Do I need to check analytics before launch?

Yes, when analytics is included. Test the agreed events before relying on reports.

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