Guide · website redesign checklist

Website Redesign Checklist

Protect what already works while replacing the parts of an old website that confuse customers or limit growth.

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Record the current website before changing it

List every important URL, form, integration, analytics tag and external link. Identify pages that attract traffic or enquiries and content that remains accurate.

Decide what to keep, improve or remove

Keep useful information, rewrite unclear sections and remove outdated claims. When a page is removed or renamed, choose the most relevant new destination and implement a redirect where appropriate.

Test the replacement before changing the domain

Check navigation, forms, payments, mobile layouts, structured data, social previews and analytics on the preview site. Keep a rollback plan for important business websites.

What this page is designed to achieve

  • Reduced risk during migration
  • A clearer redesign brief
  • Better protection for useful existing content and URLs
Straight answers

Frequently asked questions

Should I change every page URL during a redesign?

No. Keep clear established URLs when possible. Change them only for a meaningful structural reason and use redirects.

Should old blog posts be deleted?

Review whether they remain accurate, useful and relevant. Improve, combine, redirect or remove them based on evidence rather than age alone.

Can a redesign improve conversion?

A clearer journey may improve enquiries, but results depend on traffic quality, offer, proof and customer demand as well as design.

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